Elena Morrison is a licensed Interior Designer (NCIDQ certified) with 18 years of experience in residential space planning, color psychology application, and ergonomic design for home environments. She specializes in creating functional, aesthetically cohesive living spaces for clients working within realistic budgets.
Elena Morrison graduated from Parsons School of Design with a BFA in Interior Design and earned her NCIDQ certification after completing a rigorous apprenticeship with an established design firm in Chicago. She launched her own practice a decade ago after recognizing a gap in accessible design services for middle-income homeowners who couldn't afford luxury designer fees but wanted professional-quality results. Elena has designed hundreds of residential projects ranging from single-room makeovers to whole-home renovations, developing expertise in spatial flow optimization, furniture scale selection, lighting layering techniques, and sustainable material sourcing. She maintains vendor relationships that allow her to source quality furnishings at various price points and stays current on design trends through High Point Market visits, industry publications like Interior Design Magazine, and continuing education in universal design principles and evidence-based environmental psychology. Her approach emphasizes teaching clients design fundamentals—the 60-30-10 color rule, proper furniture proportions, traffic flow principles—so they can make confident decisions independently rather than relying on designers for every choice. Elena has witnessed common mistakes like oversized furniture in small rooms, poor lighting creating uninhabitable spaces, and mismatched style accumulation, and writes to help DIY decorators avoid these costly errors. She believes beautiful, functional living spaces should be accessible to everyone, not just those who can afford custom everything.